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Greeking is placeholder text used by graphic designers and desktop publishers in layout proofs when the actual copy to be set either isn’t available or isn’t desired. Often greeking (also often referred to as placeholder, dummy, or FPO (For Position Only) text) is used even when text to be set (or a suitable facsimile) is available, but when the designer wants the viewer to focus on the layout rather than the text. Studies have proven time and again that, when presented with design proofs containing human readable text, people instinctively read and focus on the text more than on the design. To a creative trying to get a client to approve the proof of an article mechanical or a website design, keeping the viewer focused on the layout is important.
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